Work - Slay
Brunei’s first online fashion retailer that aims to address the challenges faced by Bruneians when purchasing clothes from international retailers.
- Client
- University
- Year
- Role
- Full-stack developer
- Service
- Full-stack web app
Introduction
Slay is a notable project in my portfolio, originating as a university assignment focused on e-commerce website development. Inspired by the prevalent shopping habits in Brunei, where residents often bought clothing from overseas retailers, Slay aimed to provide Bruneian customers with a more convenient and accessible shopping experience for their favourite brands. Though not deployed into production due to the substantial scale and associated costs of launching a full-fledged e-commerce business, the project achieved several significant milestones.
Challenges
The challenge was to address the inconveniences faced by Bruneian shoppers when purchasing fashion items from international retailers. These inconveniences included international shipping fees, extended shipping times, and local import taxes. The aim was to create a platform that would provide a local alternative with a diverse product range while ensuring a seamless user experience.
Process
Our approach to developing Slay was guided by user-centric principles and iterative design, with a strong emphasis on testing and feedback:
- User Research: We conducted comprehensive surveys and research to gain insights into our target audience's fashion preferences and shopping habits, which formed the foundation for our project.
- Design Iteration: Our team created wireframes and prototypes based on the insights from user research. We continuously refined these designs based on user feedback to improve the overall user experience.
- User Testing: The app underwent rigorous testing with real users, and their feedback was instrumental in enhancing usability and design.
Stack
Here is the software stack I use
Laravel
Back-end
Vue
Front-end
Postgres
Database
Redis
Database
Tailwind
Styling
Pinia
Store
Heroicons
Icons
Results
Slay's solution revolved around creating an aesthetically pleasing and intuitive fashion retailer website for Bruneian customers. Key features included:
- Aesthetic and Intuitive Design: Slay boasted an aesthetically pleasing and intuitive fashion retailer website. The user interface was designed with the latest trends in mind, ensuring a visually appealing experience for potential customers.
- Responsive Design: Slay prioritized responsive design principles, ensuring that the website delivered an exceptional experience across both desktop and mobile devices. This adaptability catered to the needs of modern online shoppers.
- Product Catalogue: The website featured a comprehensive product catalogue, offering a wide range of fashion items from various brands. This allowed users to explore a diverse selection of clothing and accessories.
- Efficient Sorting and Filtering: The platform incorporated efficient sorting and filtering options, helping users quickly find the products they desired. This improved the overall usability of the website.
- Shopping Cart Functionality: Slay implemented seamless shopping cart functionality, enabling users to add, remove, and manage items with ease. This contributed to a streamlined and hassle-free shopping experience.
Key takeaway
Slay's journey, although it did not culminate in full production, exemplified the importance of user-centric design and iterative development. The project's research-driven approach and continuous user feedback loops were instrumental in crafting a visually appealing and user-friendly online fashion retail concept, addressing the challenges faced by Bruneian shoppers.
